There’s no one correct way to craft an offer that will sell like crazy. And although it’s tempting to follow a method that works for someone else, you know best how to give the...

When does an offer become more than just an offer? In an age of repurposed swipe files and half-baked low-ticket schemes, there are a few individuals out there who have poured their passion...

Does your low ticket offer seem like more trouble than it's worth (even if it doesn't exist yet)? Although your existing high ticket offer may look like the golden goose, having a low...

Big, fancy retainers and high-dollar projects sound like a lot of fun…. right? Well, not to everyone. As many service providers will tell you, sometimes the secret to doing what you...

When you think of great marketing, what words come to mind? "Effective," "logical," "intuitive"….but what about "gorgeous"? 

Cathy Olson has been beautifying brands and...

Sometimes the best things in life happen by accident - even businesses. There’s nothing more rewarding than turning your passion into widespread impact, and it starts with you taking...

“In this show, we're going to explore the idea of building a business around no-brainer, low-priced offers. If you're a course creator, a coach, a consultant or a service provider, this show...