EP7: Reverse-Engineering the Value Ladder with Joel Erway

There’s no one correct way to craft an offer that will sell like crazy. And although it’s tempting to follow a method that works for someone else, you know best how to give the most value to your people and get the highest return possible.

Joel Erway is the creator of The Webinar Agency and the High Ticket Courses, both of which help coaches, course creators and consultants semi-retire with high-ticket courses. And as a believer in both low ticket and high ticket offers, Joel has some particularly unique insight on what it takes to make low ticket work. 

On this episode of the Low Ticket High Impact podcast, Joel and Justin dig into reverse-engineering the low ticket to high ticket flow, practicing what you preach (or, in this case, sell) and why failure shouldn’t mean the end of your low ticket offer. Listen in for a very different perspective on finding the time and place for low ticket products. 

You’ll Learn  

• Why Joel takes inspiration from Tesla in designing the relationship between his offers
• How the price attached to your offer sets the expectations of the people buying it, and why that’s to your advantage
• How Joel’s upcoming book came into being and how he’s using it to bring in more and more qualified leads
• And much more!

Favorite Quote

“I have a list, right? So, I have that asset already built, which is another main struggle that I see people who are just getting started out... So, I just launched my group and I think I might have sent one email to my list and had a flood of people join it. My audience was ready for something, it had been a while since I made them an offer. They all knew about power offers, they loved them. So, for me to call and say, ‘Let's do a deep dive workshop on power offers,’ it was a no-brainer. I did a very, very quick post in my group and then just a checkout page. There was no sales page. It was just, ‘Here's what I want to do’ in a Facebook post, and then send them straight to the checkout page with no sales copy.”

 - Joel Erway 

Connect with Joel Erway  

• The Power Offer Workshop

• Joelerway.com 

How to get involved

• Justin DeMers launched his simple, low ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method.

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