In a world of people marketing promises, how do you stand out?
Proof based marketing.
And it goes without saying that the #1 way to do that is by using…
Well, regardless of what your business is, you could do everything perfectly…
On point sales page copy...
Stellar ad copy...
Vivid graphic design for your funnel...
But none of these can compare to having your ideal prospect see a testimonial from something like them saying your product or service really works.
And words or screenshots can only do so much.
Video testimonials are the most powerful social proof.
How do I know this?
Success leaves clues
I learned the true power of testimonials back in my video production days.
I worked with some of the largest companies and brands in the world (many of whom I can’t name due to NDAs that I signed) that hired my company to create testimonials.
These videos were simple stories of regular people achieving incredible results.
There’s tremendous marketing and sales power in stories where people see other people doing the thing they want to do.
That’s why these companies paid us $15,000+ for each video.
But here’s the thing...
That's overkill for you and I.
In fact, your offer will convert better without highly produced testimonials.
A simple testimonial video shot on a phone is all that's needed to build trust and generate sales.
Regardless, the marketing teams at these large companies understood these 2 simple principles that prevent people from buying.
Fear Of Going First
Most people will never go first, even if they’re missing out.
In other words, fear of going first always trumps fear of missing out.
It’s a weird concept.
If it’s bungee jumping, we want our friends to go first.
If it’s the new iPhone, we want to see what other people have to say first.
This graph below, which explains how trends develop, is this concept in action...
Notice how the vast majority of people come after the innovators and early adopters pick up on a trend.
Your ideal clients are no different.
They want to make sure that your product or service has worked for others before they make the purchase for themselves.
Which leads me to...
Will It Work For Me?
Your prospects are tuned into WIIFM Radio.
Which stands for…
To explain this concept super simply, let’s say you’re a course creator.
If all you have are testimonials from those who have sold their first course, anyone who has a 6 or 7-figure course business will assume they’re too advanced for your course.
Or if all you have are testimonials from your 6-figure course launch students, those who are just starting out are going to be intimidated and look for a different mentor.
So when it comes to your testimonials, people not only want to see that it works for other people…
They want to see that it works for people just like them.
“If you hate asking for testimonials as much as I do this workshop will absolutely rock your world.”
It’s time to provide your prospects with...
The Gift of Going Second™
I hope those two principles helped you understand the power that comes with testimonials.
The right video testimonials can be a nonstop sales machine for your business.
So why don’t you have more of them?
It’s not because your product or service doesn’t work.
In fact, I’m sure if you’re here reading this, you’re amazing at what you do.
It’s not because you haven’t asked for them in the past.
Chances are you’ve asked, and maybe even were told “Yah, I would love to” and it just never happened.
The reason why most business owners don’t get as many video testimonials as they should is the way they go about asking for them.
So what I’d like to offer you today is the absolute simplest way to get testimonials that your prospects will love (and actually follow through on)
It doesn't matter if your clients are busy or camera shy, you’ll be able to get video testimonials with the 30-IN-3 Method.